How we keep fresh affordable

We source high-quality food that’s perfectly good but looks slightly different — produce that’s oddly sized, unique cuts of meat, or pantry items with outdated packaging. By delivering these healthy options directly to you at a discount, you save money while supporting trusted farmers and producers.

Why pay more elsewhere?

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How It Works

  • Sign Up for FREE

    Sign up today! Share your food preferences and start saving on your grocery bill.

  • Save Time & Money

    Shop fresh produce, staples, and seasonal finds, delivered weekly to your door.

  • Have an Impact

    Your free membership supports a healthier food system and a sustainable future.
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Freshness You Can Trust

We stand by the exceptional quality of our produce and groceries. If anything in your delivery falls short of our high standards, let us know—we’ll make it right, guaranteed.

Explore The Difference

What makes it "imperfect"?

  • Surface Blemishes

    Cosmetic blemishes or minor discolorations that don’t affect freshness or taste.

  • Surplus Crops

    Surplus harvests or seasonal overproduction that exceed market demand.

  • Rare Varieties

    Unique or uncommon varieties that are less familiar to consumers.
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FAQ's

How does it work?

We’re on a mission to fight food waste with simple, convenient grocery delivery.


1. Sign Up: Join for free and share your food preferences to get started.

2. Choose Your Schedule: Select your shopping window and preferred delivery day.

3. Customize Your Cart: Each week, we pre-fill your cart with seasonal produce and items based on your preferences. Add, swap, or remove items to create your perfect order.

4. Eco-Friendly Delivery: Your order is delivered on the same day each week, helping to reduce emissions and support sustainability.

What products are available?

We provide a wide variety of fresh, high-quality produce—slightly imperfect but always delicious. From farm-fresh fruits and vegetables to snacks and more, every item supports a more sustainable, less wasteful world.

What makes some of the food imperfect?

Some of our groceries have unique quirks like cosmetic blemishes, unusual sizes, or are surplus items that might have otherwise gone to waste. While they may look different from store-bought options, they’re just as fresh, delicious, and high-quality. We also offer a variety of affordable, flawless produce for your selection.

Does it cost anything to sign up?

Signing up is completely free, with no subscription or service fees. You'll only be charged for the groceries in your cart after your shopping window closes, along with a small delivery fee. During your shopping window, you have full control to add or remove items from your order.